{"id":1446,"date":"2021-01-22T08:41:33","date_gmt":"2021-01-22T07:41:33","guid":{"rendered":"https:\/\/vericomguinee.com\/?p=1446"},"modified":"2021-01-22T08:41:33","modified_gmt":"2021-01-22T07:41:33","slug":"medias-google-menace-de-suspendre-son-moteur-de-recherche-en-australie","status":"publish","type":"post","link":"https:\/\/vericomguinee.com\/index.php\/medias-google-menace-de-suspendre-son-moteur-de-recherche-en-australie\/","title":{"rendered":"M\u00e9dias: Google menace de suspendre son moteur de recherche en Australie"},"content":{"rendered":"

Canberra projette de forcer le g\u00e9ant californien du num\u00e9rique\u00a0\u00e0 r\u00e9mun\u00e9rer les m\u00e9dias pour leurs contenus. Google a durci le ton en mena\u00e7ant ce vendredi 22 janvier pour la premi\u00e8re fois de bloquer son moteur de recherche en Australie si le projet n’est pas modifi\u00e9.<\/strong><\/p>\n

Le gouvernement australien travaille sur un \u00ab\u00a0code de conduite contraignant\u00a0\u00bb\u00a0cens\u00e9 gouverner les relations entre des m\u00e9dias en grandes difficult\u00e9s financi\u00e8res et les g\u00e9ants qui dominent l’Internet.\u00a0Au premier rang desquels Google et Facebook, qui captent une part importante des revenus publicitaires. Ce projet pr\u00e9voit des p\u00e9nalit\u00e9s de plusieurs millions d’euros en cas d’infraction et vise le \u00ab\u00a0fil d’actualit\u00e9\u00a0\u00bb de Facebook et les recherches sur Google.<\/p>\n

Si le projet passait tel quel, ce serait\u00a0le \u00ab\u00a0sc\u00e9nario du pire\u00a0\u00bb, a lanc\u00e9\u00a0la directrice g\u00e9n\u00e9rale de Google Australia, Mel Silva, lors d’une audition au S\u00e9nat australien ce vendredi.\u00a0\u00ab\u00a0Si cette version du code devenait une loi, a-t-elle ajout\u00e9,\u00a0cela ne nous laisserait pas d’autre choix v\u00e9ritable que de suspendre Google Search en Australie.\u00a0\u00bb<\/p>\n

Une menace \u00e0 laquelle le Premier ministre australien Scott Morrison a s\u00e8chement r\u00e9pondu : \u00ab\u00a0C’est l’Australie qui fait les r\u00e8gles quant \u00e0 ce qui peut \u00eatre fait en Australie. C’est notre Parlement qui en d\u00e9cide.\u00a0Les gens qui sont pr\u00eats \u00e0 travailler dans ce cadre en Australie sont les bienvenus. Mais nous ne plions pas devant les menaces.\u00a0\u00bb<\/p>\n

\u00a0 \u00a0 \u00a0 \u00ab Pr\u00e9c\u00e9dent intenable \u00bb<\/strong><\/p>\n

L’initiative australienne est suivie de pr\u00e8s \u00e0 travers le monde \u00e0 un moment o\u00f9 les m\u00e9dias souffrent dans une \u00e9conomie num\u00e9rique o\u00f9 les revenus publicitaires sont de plus en plus capt\u00e9s par Facebook, Google et d’autres grandes firmes de la tech. La crise des m\u00e9dias a \u00e9t\u00e9 aggrav\u00e9e par l’effondrement \u00e9conomique li\u00e9 \u00e0 la pand\u00e9mie. En Australie, des dizaines de journaux ont \u00e9t\u00e9 ferm\u00e9s et des centaines de journalistes licenci\u00e9s.<\/p>\n

Le projet de code pr\u00e9voit que Google et Facebook r\u00e9mun\u00e8rent les m\u00e9dias australiens, qu’il s’agisse du groupe public ABC ou des titres du groupe News Corp de Rupert Murdoch, pour la reprise de leurs contenus. Canberra a d\u00e9cid\u00e9 de ne cibler que Facebook et Google, mais pas d’autres plateformes tr\u00e8s populaires comme Instagram ou YouTube.<\/p>\n

\u25ba\u00a0\u00c0 lire aussi :\u00a0Australie: Google en appelle aux internautes contre une loi sur la r\u00e9mun\u00e9ration des m\u00e9dias<\/p>\n

Un des aspects les plus controvers\u00e9s est que Google et Facebook devraient entrer dans un arbitrage contraignant avec chaque m\u00e9dia, faute d’accord amiable. L’arbitre trancherait entre la position des m\u00e9dias et des g\u00e9ants de la tech sur le montant de la r\u00e9mun\u00e9ration.<\/p>\n

\u00ab\u00a0Cette disposition du code cr\u00e9erait un pr\u00e9c\u00e9dent intenable pour notre secteur et l’\u00e9conomie num\u00e9rique, a d\u00e9plor\u00e9 vendredi Mel Silva. Ce n’est pas compatible avec la fa\u00e7on dont les moteurs de recherche ou l’Internet fonctionnent.\u00a0\u00bb La directrice g\u00e9n\u00e9rale de Google Australia a assur\u00e9 que la firme californienne souhaitait soutenir les m\u00e9dias, et sugg\u00e9r\u00e9 des modifications au projet de code qui doit entrer en vigueur cette ann\u00e9e. \u00ab\u00a0Il y a un chemin clair vers l’\u00e9laboration d’un code juste avec lequel on peut travailler, si on y apporte simplement de l\u00e9gers amendements\u00a0\u00bb, a-t-elle soutenu.<\/p>\n

Les menaces de Facebook<\/strong><\/p>\n

Google avait r\u00e9cemment avanc\u00e9 qu’il pourrait emp\u00eacher les contenus de sites de m\u00e9dias australiens d’appara\u00eetre dans les r\u00e9ponses sur son moteur de recherche. Il a m\u00eame commenc\u00e9 \u00e0 tester cette mesure aupr\u00e8s d’un petit nombre d’internautes.<\/p>\n

Washington vient aussi d’exhorter Canberra \u00e0 renoncer \u00e0 un projet \u00ab\u00a0fondamentalement d\u00e9s\u00e9quilibr\u00e9\u00a0\u00bb en faveur des m\u00e9dias. Facebook a \u00e9galement rejet\u00e9 le code dans sa forme actuelle en affirmant qu’il cesserait de publier les contenus de m\u00e9dias australiens s’il entrait en vigueur.<\/p>\n

\u25ba\u00a0\u00c0 lire :\u00a0Concurrence: la justice am\u00e9ricaine pr\u00e9pare un proc\u00e8s contre Google<\/p>\n

L’Australie avait initialement propos\u00e9 un \u00ab\u00a0code de conduite volontaire\u00a0\u00bb, avant de durcir sa position en affirmant qu’un accord \u00e9quitable ne pouvait \u00eatre trouv\u00e9 entre les m\u00e9dias et les g\u00e9ants de la tech, compte tenu de leurs poids respectifs.<\/p>\n

L’Australie n’est pas le seul march\u00e9 o\u00f9 Google est en conflit avec les m\u00e9dias. Mais \u00e0 la diff\u00e9rence d’autres pays qui prennent le probl\u00e8me sous l’angle du droit d’auteur, elle s’appuie sur les r\u00e8gles de la concurrence.<\/p>\n

Ce jeudi, le groupe californien a annonc\u00e9 la conclusion d’un accord cadre qui ouvre la voie \u00e0 la r\u00e9mun\u00e9ration des quotidiens fran\u00e7ais au titre du \u00ab\u00a0droit voisin\u00a0\u00bb, ce nouveau droit similaire au droit d’auteur instaur\u00e9 par une directive europ\u00e9enne il y a deux ans.<\/p>\n

\u25ba\u00a0\u00c0 lire \u00e9galement :\u00a0Droits voisins: Google a sign\u00e9 un accord pour r\u00e9mun\u00e9rer la presse fran\u00e7aise<\/p>\n

Alicomguinee.com\u00a0<\/strong><\/p>\n

Au c\u0153ur de l’actualit\u00e9 guin\u00e9enne et internationale<\/p>\n","protected":false},"excerpt":{"rendered":"

Canberra projette de forcer le g\u00e9ant californien du num\u00e9rique\u00a0\u00e0 r\u00e9mun\u00e9rer les m\u00e9dias pour leurs contenus.<\/p>\n","protected":false},"author":2,"featured_media":1447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"\nM\u00e9dias: Google menace de suspendre son moteur de recherche en Australie - V\u00e9ricomguinee.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vericomguinee.com\/index.php\/medias-google-menace-de-suspendre-son-moteur-de-recherche-en-australie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9dias: Google menace de suspendre son moteur de recherche en Australie - 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